In order to grow your startup, investors are often needed. But from which investors do you get this financing? It is difficult for startups to collect financing from the bank, but enough alternative forms of financing have emerged. Various forms of financing are explained in this article:
With crowdfunding, public financing is used. This can be done through crowdfunding websites, but as an entrepreneur you can also set up your own crowdfunding website. With crowdfunding you invest money in exchange for products or in shares. Everyone can invest through crowdfunding. The crowd factor and persuasiveness are important in crowdfunding, so that your fans, co-entrepreneurs and other interested parties invest in you.
Informal investors (business angels)
Investor Ready mainly works with informal investors. These are often (former) entrepreneurs who have retained money from the sale of their company. In addition to money, informal investors also like to invest with their knowledge, experience and network. Informal investors often invest in innovative, relatively young and fast-growing startups.
Companies that have proven their right to exist and generate serious sales are eligible for Venture Capitals. Venture Capitals are private investors with a large capital. The don’t give personal guidance but they will have a look at the company.
A private equity firm, is a shareholder who makes larger investments and thereby takes an interest in business operations. A private equity firm therefore not only provides capital but also knowledge and experience. For this, a company has often already collected an investment through a business angel or from a Venture Capital.
Incubators en accelerators
If you are not yet ready for an investment, but you need accommodation and facilities such as Internet, coaching and training, you can go to an incubator or accelerators. Incubators are organizations that help start-up companies start and grow by providing various services. Such as offering training, access to the network, access to financiers and housing. Accelerators intensively guide startups to be prepared for a specific purpose. Incubators mainly focus on larger volumes with a standard service offering, incubators have low-threshold criteria and companies are connected for an indefinite period of time. Accelerators, on the other hand, are a lot more selective. With the use of screenings, they select a limited number of startups that they coach intensively. An accelerator program usually lasts 3 to 6 months.
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